"General Mills: 75 years of cereal and surprises - Most people know General Mills as the company behind Wheaties and Betty Crocker. But the company, at various points in its history, has also built submarines, sold toys and operated a radio station." by Mai Hoang, Star Tribune, June 18, 2003 excerpts - When most people think of General Mills, cereal or other quick munchies tend to come to mind. How about aerospace technology? Yes, the Ryan Flight Recorder - the famous "black box" - was invented by General Mills' mechanical division in 1953. The flight recorder, developed in conjunction with the University of Minnesota, records an airplane's air speed, altitude, vertical acceleration, elapsed time, flight duration and weather effects. . . . . . . .In 1937, Reagan, then a play-by-play announcer of Chicago Cubs baseball games for a Des Moines radio station, was named the most popular announcer and awarded a trip to the Cubs' training camp in California, courtesy of Wheaties, the General Mills breakfast cereal. While in California, he went to Warner Brothers for a screen test, which began his movie career. But General Mills' list of innovations in the kitchen also includes the development of the first boxed chocolate-cake mix in 1948 and its "freezer-to-oven" technology created in 2001 that enables consumers to place frozen dough items in the oven for baking, saving preparation time. . . |
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